An attractive property listing is the best way to arouse tenants’ interest in the property you’re trying to lease out. A good real estate copy is the one that presents a transparent image of property’s special features. With well-chosen words and an engaging style, you’ll be able to stand out from the rest of the people in market. According to our Property Management Company in South Florida, following are some of the factors that you can use to write a good listing:

Intriguing Headline

Whether people will click on your blog depends on the headline you write. People stop scrolling to click on your headline only if they find it interesting. Here are some of the ways to make an attractive headline:

• Numbers and specific data play a significant role in catching readers’ attention.
• Use emotional objectives to describe your reader’s problem
• Unique rationales like tips, reasons, lessons, tricks, ideas, ways, principles, facts, secrets and strategies give insight into why the reader would want to click on your listing
• Employ inquisitive like what, why, how, or when. These words motivate the reader to get the answers
• Make a firm promise

Write an Alluring Opening Sentence

Advertising is all about alluring the reader in the first few sentences. People tend to leave the rest of the thing unread if they do not find it interesting in the beginning. You need to give the solution to the problems right away. There are many ways you can attract the reader at first sight. Here is a list of factors you can consider before writing:

• Tell a personalized story
• Address reader’s problem
• Ask a question
• Tell some shocking fact
• Arouse curiosity
• Steer a claim
• Show empathy with the reader
• Invite the reader in

Attractive Image is Important

An attractive image can make people stop scrolling and see what you have uploaded. Successful marketers tend to spend a significant amount on taking great images of their products. So, it is essential that your listing contains alluring pictures of your property. You must invest in photography; you can hire a professional photographer or buy a premium quality camera for that. Try to capture even minor details employing good angles and lighting.

Attractive Image is Important

An attractive image can make people stop scrolling and see what you have uploaded. Successful marketers tend to spend a significant amount on taking great images of their products. So, it is essential that your listing contains alluring pictures of your property. You must invest in photography; you can hire a professional photographer or buy a premium quality camera for that. Try to capture even minor details employing good angles and lighting.

Describe Every Detail Accurately

People must know every detail about your property before they decide to scrutinize it in person. That is why your listing must contain every detail accurately. You might prove to be great disappointment if you use fancy words to describe your property, and you cannot offer them the same thing in real. It will destroy your brand name in the market. There are following some of the details that must be included in your listings:

• How many bedrooms and bathrooms are there
• Square footage
• The parking size
• Location of the house
• If it has extras like a pool, garden, balcony, patios or fireplace
• Recent remodeling like appliances, doors, or floors
• Neighborhood like parks, markets, schools/colleges, hospitals or other such facilities

Mention Special Features of your Property

When a renter looks for renting a property, he has many options in front of him. When you give a clear picture of your property and mention specific features that make you stand out from your competitors, the renter is most likely to sign up for your property.

Before giving out the ads, you should research your target audience. It will give you a clear idea of what exactly you want to write about. For instance, if your target audience is college students, you will want to highlight the features like a study room or extra space to arrange their study stuff. Make your listing valuable by pointing out the features that people desire.

Be Concise

 

Your property listing must be concise. You should know the art of adding value to the content with a limited number of words. Extraordinary long copy with exaggerated wording will not do any good, as it might get challenging to fulfill all the standards mentioned in the listing. The wording also matters a lot when it comes to listing. Engaging words make a winning listing.

Special Offers

You can attract more tenants if your listing has special offers for them. This will also help you to sell your listing faster.

• You can offer small discounts or flash sales
• Offer “no closing cost” as a limited time offer
• Offering seller financing is also a great deal to offer. As tenants have to deal with a lot of documentations so this will be something really attractive for them
• Lease purchase or rent-to-own can also make a great offer

Call to Action

When the reader completes your listing, a Call to action is like a guiding light. Renters tend to leave the website if there is no proper guideline about what to do next or how to contact you. Not adding a call to action means leaving things in the middle. So, it is the most crucial factor to add to your listing. For instance, providing a number to contact you directly on the call or an outbound link is also a great way to make them approach you.

Benefits of an Attractive Listing

It is crucial to write a listing that could attract your tenants. If you think that you might not write it in a practical way, you better invest in hiring a professional writer. Here are some of the benefits of writing a good listing.

• A good listing attracts maximum clients.
• You can sell faster than others with an engaging listing.
• A good listing gives a transparent idea of what you are offering.
• It enhances your productivity.

Bottom Line

Real estate listings play an essential part in selling your business. It must be authentic and without any exaggeration. People know when you are trying to oversell. Plus, try to be as honest as possible. It is better to evaluate your property before writing your listing to explain the proper condition. If you need someone who can assess your property for you, then contact the property management team of Lamar G Property On Us to get your property evaluated for free. Yes, you heard it right; For FREE!